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Barack, Inc.: Winning Business Lessons of the Obama Campaign
Author: Barry Libert
Jacket Description/Back:
Praise for "Barack, Inc." "From social networking on the Web to stunning message discipline, the campaign holds lessons for every leader, from the world of soap powder to the practice of accounting. "Barack, Inc." does a fine job of capturing these universally applicable and immediately implementable precepts." Tom Peters, best selling author, "Re-Imagine!" and "In Search of Excellence" "Obama is the first president of the Internet age. His application of social media and his understanding of the Net generation brought him to power. Every business leader should follow his lead and read this great book." Don Tapscott, best selling author, "Wikinomics" and "Grown Up Digital" "Barack Obama is a man of rare abilities. Leaders of all stripes in all sorts of organizations--public and private--have much to learn from his extraordinary campaign. It's all right here, ready for you to put to work." Captain D. Michael Abrashoff, best selling author, "It's Your Ship" "For years, the American people have wanted government to run more like a business. The surprising truth: most businesses could stand to learn a great deal from Barack Obama, and from this insightful, whip-smart, and hugely useful book." Daniel Coyle, best selling author, "Lance Armstrong's War" Visit www.barackinc.com to put the winning lessons of the Obama campaign into action within your organization.
Today's price: £21.99
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