Description
Publisher Marketing:
Praise for The Billion Dollar BET
"In a gripping narrative that is both inspirational and cautionary, Brett Pulley tells us how Robert Johnson built Black Entertainment Television into a billion-dollar media empire. In a remarkable feat of reporting, without Johnson's cooperation, Pulley shows what it really takes to get ahead in America today, and in doing so provides as valuable a cultural as business history."
--James B. Stewart Pulitzer Prize-winning journalist and bestselling author of DisneyWar, Den of Thieves, and Heart of a Soldier
"Like or dislike? Agree or disagree? Bob Johnson's richly varied and fascinating life presses you against the window that Brett Pulley opens widely."
--Bernard Shaw retired CNN anchor
"Through his BET network, Bob Johnson reached the pinnacle of capitalism, the billionaire boys club, in the spirit of legions of driven, American moguls . . . Veteran business journalist Brett Pulley peels back the layers of this fascinating and complex entrepreneur."
--Teri Agins Senior Special Writer, the Wall Street Journal, and author of The End of Fashion: How Marketing Changed the Clothing Business Forever
More information
Through his BET network, Bob Johnson reached the pinnacle of capitalism, Publisher Marketing:
the billionaire boys club, in the spirit of legions of driven, American moguls . . . Veteran business journalist Brett Pulley peels back the layers of this fascinating and complex entrepreneur."
Product Details
ISBN-10: 0471735973
EAN: 9780471735977
Binding: Paperback
Published Date: September 2005
Publisher: John Wiley & Sons
Misc. Category: Broadcasting
Writing Origin: African American
Language: English
Product Dimensions: 1.80 cms x 22.10 cms x 17.02 cms
Number of pages: 248 pages
|
